This is Lendr

Get to know a little bit about us!


We thrive so your business can thrive

Lendr offers fast and convenient working capital and factoring funding solutions for our customers. We believe our clients should be happy, and so should our employees. We boast the best and brightest in the speciality financing industry who are ready to help. We encourage new ideas, creativity and diversity. Our team is the backbone of our small and mighty company. Come experience the Lendr difference.

Our roots

Lendr was established in 2011 as Viking Funding Group by our CEO and Co-Founder Tim Roach. A serial entrepreneur and former Navy seal, Tim used his experience applying straight through processing technology in trading and commodities to create the business.

Building on its early revenue momentum, Viking rebranded and relaunched as Lendr in mid-2016. Lendr continues to grow by hiring fun, enthusiastic, driven people who align with the brand.

• Established a dedicated technology team to enhance our financing products

• Implemented a marketing group to foster origination and customer experience efforts

• Offer two main financing products for small business owners: working capital and factoring

• One of Built In Chicago's 50 Best Small Companies To Work For In Chicago 2019

• Featured in the 2018 Inc. 5000


Our core values

  1. Do the right thing.

    Whether it’s for our customers or Lendr team members, we always do the right thing. We say what we mean and mean what we say. We take responsibility for our actions and own the outcomes. Finally, we make promises we can keep.

  2. Be driven.

    The more driven we are, the more energy and focus on delighting our customers for bottom line results. We’re hungry, focused, reliable and disciplined.

  3. Be resourceful.

    Creative thinking and innovation are our specialty. We strive to innovate ideas, find answers and solutions in uncommon places.

  4. Always be learning.

    We are a curious bunch. At Lendr, our crew is regularly finding moments to teach and learn from one another. Innovation is at the core of our existence.  

  5. Be humble.

    Our financing options ultimately help a hardworking business owner, so it’s a no brainer to make the focus on a team member or customer a priority.

  6. Show teamwork.

    This is absolutely the only way a business will run smoothly. We work together to achieve goals on behalf of the customer experience.

Meet the Team


Tim Roach, Chief Executive Officer.

Tim is the co-founder and Chief Executive Officer of Lendr. His decades of experience using quantitative risk models and portfolio analysis serves as the basis for all of Lendr’s financing platforms. Tim started his finance career at Arbitrade, a technology advanced options market maker and asset management company. In 2002, Tim founded Oak Street Trading, a proprietary trading firm focused on worldwide commodities markets. Tim has a diverse background in the financial markets, and over his eighteen year career at the Chicago Board of Trade, CBOE and the CME group, he gained a deep knowledge of commodities, futures, equities and options. Tim holds a B.S. in Finance from Linfield College and served in the United States Navy at Seal Team One.

Connect with Tim on LinkedIn ➝


Daniel DeMeo, Chief Revenue Officer.

Daniel is the Chief Revenue Officer and is responsible for overall revenue growth including Sales, Marketing and Business Development at Lendr. Daniel has extensive management experience in tech-based financial services companies. Prior to joining, he was the CEO of CAN Capital. Previously, Daniel served as CFO for JP Morgan Chase’s consumer and small business unit and as CMO and Business Development head for GE Capital’s consumer card unit. His career started at Citibank, where he held various roles in business analytics and marketing for the credit card unit. Daniel received his B.A. from New England College and MBA in Finance from Fairleigh Dickinson University.

Connect with Daniel on LinkedIn ➝


Bill Knopf, Chief Technology Officer.

Bill is the Chief Technology Officer responsible for overseeing all product development and technology operations at Lendr. He has over 25 years of experience in delivering high performing technology solutions. Throughout his career, he has demonstrated a knack for helping his teams grow and thrive. Prior to joining Lendr, Bill was the Director of Software Engineering at ShopperTrak. Before that, Bill led a high-powered development team in the Advanced Technologies Group at Motorola. Bill received his Bachelor of Science Degree in Electrical Engineering from the University of Iowa.

Connect with Bill on LinkedIn ➝


Thomas Howe, Chief Risk Officer.

Thomas is the Chief Risk Officer responsible for identifying, mitigating and managing risks and opportunities across Lendr’s suite of products. Prior to Lendr, Thomas served as a consultant at two firms focused on credit risk analysis of finance platforms on behalf of major commercial banks and lending institutions. He began his career in financial performing platform acquisitions at He later invested capital on behalf of endowments, pension funds and high net worth individuals at several New York-based private equity and hedge fund firms for eight years. Thomas received his B.A. in English Literature from Hobart College.

Connect with Thomas on LinkedIn ➝


Karitza Hines, Human Resources Manager.

Karitza is responsible for ensuring the overall safety, welfare and wellness of all employees and is tasked with managing recruiting and staffing logistics, compensation and benefits administration, payroll, training and development and charitable giving. Karitza has amassed nearly 20 years of combined management, recruiting and staffing experience throughout her career. Prior to joining Lendr, Karitza acted as Human Resources Manager at National Tax Search. She holds a Bachelor of Arts in Human Resources Management from DePaul University.

Connect with Karitza on LinkedIn➝


John Bavone, Chief Financial Officer.

John is the Chief Financial Officer at Lendr and brings over 20 years of financial management experience including operations, benchmarking, mergers and acquisitions, lending, and investments. Prior to joining Lendr, John served as CFO for a national funding company and a global capital markets firm where he improved operational efficiencies, profitability, and financial reporting, while maintaining the firms focus on customers and growth. John began his career at BMO Harris Bank, where completed their credit training program and worked as a commercial Lender, among other roles. John received his B.A. from Loyola University (Chicago) and MBA from DePaul University.

Connect with John on LinkedIn ➝