How A Swim Club Operates Swimmingly | Lendr Case Study

Westchester Aquatic

Interview with owner Carleanne Fierro, Lendr client since 2013

  • Industry

    Health & Fitness Facilities

  • Location

    New Rochelle, NY

Westchester Aquatic is a swim team and a swim school located in New York. It’s coached and owned by Carleanne Fierro. When Carleanne launched her business in 2010, she needed working capital. After having no success with the banks, she turned to a third party lender. Now, Carleanne’s business is thriving. She is also a Finalist for the American Swimming Coaches Association as the National Age Group Coach of the Year. This award recognizes the top ten coaches in the country, with Carleanne being one of the three female coaches recognized.

  • Lendr

    What does your business do?

    Westchester Aquatic

    Westchester Aquatic is a competitive swim team and swimming school. I am the owner and head coach of the club. I started this business in 2010.

  • Lendr

    What brought you to Lendr? What challenges did you face?

    Westchester Aquatic

    After the crash of 2008, banks weren’t crazy about lending to small businesses. There is a lot of paperwork and a lot of effort and time put into the loan application process with a bank, and most of the time, you won’t receive the loan. I wanted to put my time and energy into my business. So, Lendr allowed me to get the working capital I needed to operate my business. I wanted to expand and pay for additional pool time, and this loan let me do that.

  • Lendr

    Did you look at other options?

    Westchester Aquatic

    Yes, I did get more information from my bank, but because of the paperwork and turnaround time, I knew that it wouldn’t be a good option for me. Other options included lenders that require personal banking log-ins for daily sales records, and I didn’t want that type of relationship either.

  • Lendr

    What factors made you choose Lendr?

    Westchester Aquatic

    They had really good terms. I like the people. I have a really good relationship with them. You can reach them. They’re always available to answer questions. I felt like I could trust them.

  • Lendr

    What was the application process like?

    Westchester Aquatic

    They look at your credit report, bank statements and other basic information. It wasn’t painful at all! It was seamless. If you have nothing to hide, you’re going to get funded.

  • Lendr

    What would you say is the best thing about working with Lendr?

    Westchester Aquatic

    They are very flexible, and they never pressure me into acquiring more funds.

  • Lendr

    How has your business benefitted from working with Lendr?

    Westchester Aquatic

    If it wasn’t for Lendr, I wouldn’t have been able to expand and increase my revenue. They have been very instrumental in getting me through and helping me run my business.

  • Lendr

    What would you say to a small business owner about Lendr?

    Westchester Aquatic

    I think they are very easy to work with. They are approachable. They always answer the phone. You’re not put in a queue in order to get a hold of someone. They do their best to work around your needs. You’re able to negotiate your rates. And I really just like the people there. They understand my business, and they’ve always been there for me.

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